In his catalogue essay, curator William Jenkins touts his selected photographers as demonstrating a “styleless style,” which the limited selection of images—only three or four per artist despite a much larger checklist—supports. How might a different selection of images tell a different story about this photographic tendency while still equally representing the exhibition? Using consumer photobook-making software, students construct their own versions of the catalogue, destabilizing assumptions about the transparency of documents to history.
In addition, this project invites students to look critically at a contemporary trend in consumer technology, being the creation of photo books. As an artistic format, the photo book blossomed—alongside New Topographics—in the 1970s. Today,
This project uses the BookWright software by Blurb, one of the most popular self-publishing and marketing platforms.