This project introduced me to the necessary—and often frustrating—preliminary steps involved in getting an archived-based DH project off the ground. The original plan was to use OCR to read digitized copies of the magazine. First question: are the materials already digitized? At what cost? Although a digitized archive was found to exist, it was beyond the budget of such a new project.
Our next attempt was to use microfilm, which we were able to procure via Interlibrary Loan. However, these materials turned out to be inadequate for our uses, since the magazine had been recorded at a very small scale: between 2 and 4 issues vertically per 35mm microfilm reel. Once scanned and viewed as PDFs, the text of the schedules was unintelligible to the computer, and often to us as well.
Next, we turned to the magazine itself, and thus to eBay, where we were able to purchase a selection of issues from each decade. After scanning the magazines, we were able to OCR most of the text, but many of the TV Guide-specific elements, such as times and channels, were not picked up. The evolution from a two-column layout to a grid and the corresponding shrinkage of text brought diminishing returns.
Given these setbacks, I decided for the rest of the semester to see what we could gather from the OCR files, rather than dwelling on what we couldn’t. I thus found myself turning away from time and toward more accessible questions of genre. From 1952, when the magazine was started, through the early 2000s, TV Guide included genres alongside many of its listings. These genres, however, were inconsistent, both in their identity and their distribution. Using text-searching software, I collected data about genre and published the preliminary results as a research report on the Mellon website. For me, the most interesting outcome was the idea of calculating genre distribution in minutes: how long, for example, one could spend watching all of the comedies on air in a given week (hypothetically or with the aid of recording technology). For 1998, this number—13,560 minutes, or 226 hours—far exceeds the total number of minutes in a week, being 10,080. An odd comparison, to be sure, but intriguing nonetheless.
TV in the Seventies
In December 1972, LIFE Magazine published its last issue. Featuring “A Year in Pictures,” this final publication represented the capitaluation of the once-burgeoning illustrated press to the new world of television news. In 1973, TV Guide took up the mantle of annual retrospection with “How You Saw the World on Television in 1973.” How does the world look different in a magazine verus on TV? And what did this shift mean for photography as a broader medium? While these questions grew out of my TV Guide reserach, they have since become increasingly significant to my dissertation reserach on photography’s changing status as a mass medium in the 1970s.